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Home > Today's Hassels > Customer Acquisition |
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Customer Acquisition |
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Acquiring new customers is the most expensive customer management process.
Haselfrė framework for customer acquisition is focused on building 'Best in class' franchisee, dealer and distribution teams. Their performance is based on dealer scorecard.
- Communicate Value proposition
- Customize mass marketing
- Develop dealer & distribution relationships
- Conduct brand awareness survey
- Assess customer response rates to campaigns
- Craft dealer scorecards with indicators & metrics
- Assist measure, monitor & govern for the metrics in the Scorecard
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